Rex Chekal
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  1. Design sprints, 2017 · Sole designer, end to end

    Tyson Foods

    One week from food waste to a crowdfunded product

    Visit case study
  2. Tyson Foods, image 1

  3. The brief

    Tyson asked for a sellable food made from food waste, and to learn design thinking while making it.

  4. The result

    Tyson's decider picked Yappah, a protein crisp, which raised its Indiegogo goal in three days.

About me

A design career spent staying ahead of the technological curve

I cut my teeth in newsrooms, where complex problems had to become clear solutions before the presses ran. Twenty years later I'm still addicted to that moment of clarity. Only the problems have changed.

Print gave way to web, web to mobile and mobile to product, and each time my job was to ask what would actually work before anyone spent a dollar building it. AI is that shift again, and I'm asking the same question. What will people actually use?

rexchekal@gmail.comLinkedIn