Rex Chekal
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  1. Two-sided marketplace, 2017 · Sole designer, end to end

    LandscapeHub

    A family nursery's marketplace, built to compete with the family business

    Visit case study
  2. LandscapeHub, image 1

  3. The brief

    Lisa Fiore, fourth generation of a 100-year-old wholesale nursery, wanted to disrupt her family's business online before someone else did.

  4. The result

    Buyers see every plant, supplier, size and price in one place. LandscapeHub expanded across the Midwest and raised a seed round.

About me

A design career spent staying ahead of the technological curve

I cut my teeth in newsrooms, where complex problems had to become clear solutions before the presses ran. Twenty years later I'm still addicted to that moment of clarity. Only the problems have changed.

Print gave way to web, web to mobile and mobile to product, and each time my job was to ask what would actually work before anyone spent a dollar building it. AI is that shift again, and I'm asking the same question. What will people actually use?

rexchekal@gmail.comLinkedIn